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A Community Devoted to the Preservation and Practice of Celestial Navigation and Other Methods of Traditional Wayfinding
Re: Mystic Seaport Museum
From: Jackson McDonald
Date: 2018 May 4, 19:13 -0700
From: Jackson McDonald
Date: 2018 May 4, 19:13 -0700
I think this attempted rebranding has missed the target. In addition to the new “nautical orange” logo, the new slogan is “Radical craft. Get into it.” What is nautical orange? Why radical craft at a seaport dedicated to traditional water craft and traditional craftsmanship?
Still, it’s a very special place.
More info at: http://wnpr.org/post/mystic-seaport-shifts-focus-new-rebranding-effort.
