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A Community Devoted to the Preservation and Practice of Celestial Navigation and Other Methods of Traditional Wayfinding
Cultural Mishaps [was] Re: WORD GAMES
From: Jared Sherman
Date: 2005 Feb 15, 17:01 -0500
From: Jared Sherman
Date: 2005 Feb 15, 17:01 -0500
Dave, perhaps you have also heard what happened when Gerber, the baby food company, tried to enter the African market? In Africa, cans are used, not little breakable glass jars. So, you can't see what's inside and you have to put a very pretty picture On the label showing folks who speak many tribal languages just what your product is. Gerber's label shows a nice happy white baby. They bombed, the local markets were abhorred that someone would be selling can white baby parts. On parlais "OOOpsie!"
