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Frank

> And once you've got product in hand, it's just a matter of advertising and
> publicity.

Ken
> I suggest that you have it exactly backwards.  I always advise first writing
> the ad for a new product or book, and THEN make the product to match that
> compelling ad.

LOL. Adding water to soap and marketing it as shampoo (convincing people
they really can't live without it) vs. marketing research and designing a
product people need. (I sense Ken left out figuring out what a customer
could use and price pointing BEFORE writing the compelling ad--a paragraph
of product specs.)

On the other hand, I paid more for the the front-silvered mirror on my Astra
IIIB Deluxe as the ad claimed it would not trap moister and desilver, and
was easier to clean. Supposedly more expensive to produce. Then I paid for a
pair of precision drums to to calibrate the sextant as front-silvered index
mirrors do not play by the old rules.  Now I learn that we are back to
rear-silvered as optimal and the front-silvered mirrors were cheaper to
produce because the optical quality of the glass was less stringent as only
one surface needed to be flat. Ken!

Real world experience. I worked for an international software company that
did the research, wrote the documentation based on those specs, and then
tried to force the programmers to make the software conform to the manual.
The result?. 4xx pages of documentation and 143 pages or errata.
A giggle--users wanted a Julian Calendar.  Of course it was already there,
just not documented.

Despite stock options, I decided to exit stage left in less than a year.

Bill B.




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